March 2019

VOLUME 38, ISSUE 3

Table of Contents

Features

Columns

  • Big Ideas: ALA President’s Letter

    By April Campbell, JD

    Thankfully, It Never Stops

  • BP Perspective: Insights from a Business Partner

    By Arup Das

    Creating a Culture of Innovation

  • Diversity Dialogue: Broadening Business Perspectives

    By Michelle Silverthorn

    Last December, the legal profession was shaken by the release of a picture picture of a large New York law firm’s all-white, almost all-male partner class.

  • Innovations: Fresh Thoughts For Managing

    By Eileen Whitaker

    Measure What Matters

  • Marketing Matters: Boost Your Firm’s Brand

    By Ross Fishman

    It can be hard to collect marketing data inside a law firm. People are busy, they’re billing hourly and when they win a case, finish a deal or close a file, their first thought isn’t always “Hey, I’d better tell marketing!”

Departments

ALA Now