Zoom into Videoconferencing
We really don’t understand the craze for videoconferencing, as we have never had a huge demand for people to see us while talking to us. Have you ever seen us? That may give you a clue. But Bill has a hired a makeover artist, and now we are all on board for face-to-face meetings — electronically.
There is no doubt that technology has caused us to withdraw from face-to-face interaction. Have you noticed what people do while standing in a crowded elevator or waiting for luggage at the airport? You barely see people’s faces because they are buried in their smartphones. God forbid you actually say something to the person standing next to you. We cry foul over this societal development, and we aim to do something about it.
SOFTWARE, OF ALL THINGS, CAN HELP
So if technology has caused the problem, why can’t technology help us solve it, too? That is why we have been using Zoom, a web videoconferencing solution that is easy to use and easy on your budget. With a free personal account and a quick download of the client app to your computer, smartphone or tablet, you get a full-featured web meeting application that allows you to set up instant meetings or schedule meetings for the future.
Obviously, our favorite feature is the ability to turn on our webcam and conduct a videoconference with one or multiple parties. The videoconference brings a personal element back to our meetings, regardless of whether we are interacting at the office or with a colleague who is working remotely. Moreover, when meeting with clients or prospective customers, we think videoconferencing adds value to our interaction and gives us the ability to conduct more business remotely without sacrificing a personal connection. And it really works great with expert witnesses and saves money in travel costs, travel time and out-of-pocket expenses.
IS THERE A CATCH?
In days past, if you wanted to do a quality videoconference from your computer, you had to invest in incredibly expensive equipment and software. Those days are mostly over. With a free Zoom account and a nice HD webcam that we purchased at Best Buy for less than $100, the quality of the videoconference is outstanding. However, the free version of the software limits the duration of your meetings to 40 minutes. (We think 40 minutes is more than enough time for an efficient meeting; you can always take a break and start another one.)