ALA’s Value In Partnership (VIP)℠ Program — What’s the Value?
As an Association of Legal Administrators member, are you taking advantage of the total value afforded you? You’ve probably heard of the VIP business partner program. Perhaps you’ve heard the program is just a collection of national business partners that pay ALA money to have their logos put on the website and on signage at events. Or maybe you’ve heard it’s simply a discount program for medium to large firms.
While it’s true that VIP logos have graced signs and that many VIPs offer major discounts to member firms of all sizes, that’s not what the program is all about. Let’s take a quick look at five truths you may not be aware of when it comes to the VIP business partner program.
Truth No. 1: VIP stands for Value In Partnership
There are currently 17 national VIP business partners that provide business solutions, programs and services that have been created and developed with ALA for ALA. These are exclusive benefits and value programs that your firm can take advantage of because you are a member. These offerings are built to solve real issues, provide real resources and connect members with the highest degree of focus on member experience that can be found in the legal industry.
“I have experienced firsthand the ALA VIP business partner program playing a significant role for my firm, chapter, and on an international level with respect to resources, education and most of all quality products and services,” says Katie Bryant, CLM, the Executive Director of Udall Shumway PLC and an At-Large Director on ALA’s Board of Directors.
Truth No. 2: VIP business partners can be counted on to provide incredible access to education about the business of law industry.
What sort of industry challenges are represented by the top national companies in the VIP program?
- Human resources
- Employee benefits
- Risk management
- Legal professional risk
- Succession planning
- Cyber risk and information security compliance
- Long-term care
- Software and business management consulting
- Office supplies
- Matter management
- Online legal payments
- SEO and visual content management
Many chapters are already taking advantage of the high-level educational opportunities and speaking resources that these companies bring.
Need some tips on interacting with business partners?
Watch our ALA Member & BP Engagement Video.